For therapists in new or changing practices

A brand that books clients
while you're in session.

The Brand Lab is a $5/month membership where therapists build a brand that's distinctly theirs, speaking straight to the clients who need them, without the sales-y performance.

Join the Brand Lab for $5/month →

Only $5/month ✦ Fun quizzes ✦ Personalized GPTs ✦ Expert feedback ✦ A Messaging Framework Entirely Your Own ✦ A Visual System ✦ Trauma-informed design ✦
Sound familiar?

Years of clinical training,
and somehow you're also
the marketing department.

What if instead...

Your brand does outreach while
you are  in session.

Imagine this: someone lands on your website, discovers you on socials, or is grabbed by your narrative bio that sounds exactly like someone who would get them. This is your brand attracting the clients who fit and weeding out the ones who don’t.

visual design

A Visual System

A visual system that feels like what it's like to work with you.

strengths

Clarity on Your Strengths

A clear vision of what makes you the right therapist for the right people.

writing copy

A Messaging Framework

A framework that makes your messaging easy, consistent, and genuine.

direction

Tools to Find Your Direction

Quizzes, GPTs, and personalized feedback to help determine where you're headed and how to get there.

narrative bio

A Narrative Bio

A bio that speaks directly to your ideal client.

love

A Full Practice 

A full practice you love.

What's inside

Everything you need to build
a brand that books.

01 trauma informed design

Trauma-Informed by Design

Built from a therapeutic mindset.

02 trainings

Self-Paced Expert Trainings

Video-based trainings with quizzes, GPTs, journaling prompts, and a brand journal to track your discoveries.

03 tools

Downloadable Results & Tools

Every result, every worksheet, yours to keep.

04 live Q&A

Live Q&As

Show up with your actual, specific, "wait, but what about" questions and get real answers.

05 community

A Community of Therapists

People doing the same work, asking the same questions, cheering you on when you get stuck.

06 resources

A Growing Resource Library

New tools added regularly, so the Brand Lab keeps working even after you've finished it once.

The price reveal

All of this for… drumroll, please.

Priced so "I can't afford it" officially retires as an excuse. Investing in your brand and paying your office rent can happily coexist.

$5
per month. Yes, really. We checked twice.
  • ✓ A Trauma-informed visual syste
  • ✓ Expert trainings on branding, communication, and visibility
  • ✓ Expert trainings on brand, copy, and visibility
  • ✓ Community of practicing therapists
  • ✓ Live Q&A sessions as well as one-on-one communications
  • ✓ Growing resource library
  • ✓ Cancel anytime, no awkward breakup required
Join the Brand Lab for $5/month →

Less than a latte. Less than a co-pay. Infinitely less awkward than cold-calling referral sources.

FAQ

Good questions.
Real answers.

Wait… is it actually $5/month?
Yes. Five American dollars, once a month. We made it this affordable because every therapist — brand new or twenty years in — deserves solid branding support at a price that feels like a rounding error.
I'm not "a marketing person." Will this actually work for me?
Perfect — you're exactly who this was built for. Everything inside is practical, jargon-free, and designed around your actual reality: limited time, a healthy allergy to self-promotion, and a genuine desire for the right clients to find you.
How much time does this actually take?
Each lesson takes 10-20 minutes. You can do as little or as much as you want. You'll be able to stop and jump back in at any point.
I already have a website/brand. Is this still useful?
Absolutely. A lot of members join with a brand that exists but isn't working  or could stand t  be updated and leave with a more authentic bran . The Brand Lab helps you refine, sharpen, and communicate your existing brand with more clarity and confidence.
What if I want to cancel?
Cancel any time, no questions asked. There's no contract, no penalty, and no guilt trip. (
Is there a community component or is this just content?
Both! You get access to a private community of therapists who are actively building their brands. But there is no requirement to interact at all.

$5/month · Cancel anytime

Your ideal clients are
looking for you right now.

Help them find you. Join the Brand Lab, let your brand handle the heavy lifting, and get back to the work you actually trained for.

Join the Brand Lab for $5/month →

No contracts · Cancel anytime · Instant access